by T. Sean Teague | Nov 29, 2020 | Business, marketing technology sales, Technology, Technology Marketing
If All You Want Is New Customers, Show Them Your MVP Are you a good technology company with great services, but can’t get enough new customers to grow your business? Have you run out of friends, ideas and contacts? Have you turned over your sales department and...
by T. Sean Teague | Nov 25, 2020 | Uncategorized
You Are Describing Your Product or Service, Not Its Value If asked by prospects, “How does your product or service improve my business?” and you answer by describing how your product or service is superior in function or architecture, you are losing the...
by T. Sean Teague | Nov 23, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Monetize Your Value Proposition to Grow Your Business I have been selling tomorrow’s technology today for over 30 years. The key thing I’ve learned in marketing and selling technology is that technology solution companies must personally monetize their value...
by T. Sean Teague | Nov 22, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
MVP – Monetized Value Proposition Why do good technology companies suffer with poor sales? The demand for technology has never been greater, but still most technology companies suffer with slow growth and too few customers. Why? The answer is simple: They are...
by T. Sean Teague | Nov 16, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
How Do You Catch Something You Can’t See? Bait Marketing! How do you catch something you can’t see? Technology companies must implement Bait Marketing to grow their companies at scale. The traditional technology sales approach of direct prospecting is a dismal...
by T. Sean Teague | Nov 14, 2020 | marketing technology sales, Technology, Technology Marketing
Technology is Good – And Good For You Technology is good. Technology is responsible for improving business and the lives of countless people by delivering improvements that are realized through better health, greater access, more customers, and increased...
by T. Sean Teague | Nov 12, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
Why Direct Prospecting Won’t Grow Your Technology Business ring a Sales Executive to create interest for your company without a monetized value proposition is a waste of time and a proven failure. Why? Because direct prospecting to create interest for...
by T. Sean Teague | Nov 9, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Four Reasons To Consider Buying Technology From Indian Companies 1. India has one of the most highly-educated work forces. The Indian Institute of Technology is one example why. 2. English is the primary spoken and written business language, although cultural...
by T. Sean Teague | Nov 2, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Product Marketing vs Service Marketing If you are describing your service as a product, you are rendering your services valueless, because services are valued, not described. What is the value of your service? Product Marketing...
by T. Sean Teague | Oct 28, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Services Are Valued, Not Described The key to selling technology services is to demonstrate the value of the service. Determining the value of service isn’t new but monetizing that value is. The US technology market is generally a Product Marketing society...
