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Four Reasons To  Consider Buying Technology From Indian Companies  

 1.  India has one of the most highly-educated work forces.  The Indian Institute of Technology is one example why.  

2.  English is the primary spoken and written business language, although cultural differences remain, and some names are difficult to pronounce.

3.  India has a general 12-hour time advancement on the US, therefore before-hours support is always naturally available.

4.  Cost savings.  Because of India’s basic economics, many Indian companies offer like-type services at a 40% discount over Western competitors.

And with Indian onshore/offshore models, buying from Indian companies is low risk because onshore resources live in your neighborhood and are part of your community. 

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 “Nothing happens until a sale is made.”  Thomas Watson, Sr., President of IBM from 1914 to 1956, coined this expression.  He knew what he was talking about.  Selling technology in the first half of the twentieth century, before the moon landing in 1969, was not an easy sale to make.  Companies then, like many still today, did not understand the transformational power of technology to reshape industry and company fortunes.

What is a “sale” and how is it made?  A sale is made when a buyer and seller agree to exchange values.   The customer’s value is revenue, but what is your value to the customer?  It’s not your price.

New sales are the lifeblood of every business, but not every business knows that yet.  Without predictable new sales year over year, no matter how well intended a company’s mission or goals, the company will suffer with limited growth.  New sales breathe life into all other company possibilities. 

How to attract new customers year over year is the seminal question every business must solve first if it wants to maximize its value proposition and reach its potential.

Technology companies must monetize their value proposition to make more business.   A company’s value proposition is the monetized value of its service or product to the customer - “your value.”  If you don’t know the monetized value of your value proposition to your prospect, neither does he.   

Sales are the problem, sales are the answer, sales are the point.  Monetize your value proposition to make more sales and grow your business at scale.

 

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