by T. Sean Teague | Apr 18, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Bait Marketing Drives Demand Bait Marketing is a lead-generation approach built on a simple idea: discovering financially relevant value gives buyers a reason to investigate. It starts with a business outcome the buyer cares about and makes the potential value visible...
by T. Sean Teague | May 20, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why the Wrapper Isn’t the Prize It is easy to spend your marketing energy on the wrapper — the headline, the pitch deck, the campaign. Bait Marketing starts somewhere else: with the prize. If you haven’t read The 5 Principles of Bait Marketing, that’s where the...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Direct Prospecting vs Bait Marketing Bait Marketing Starts With Buyer Curiosity Direct prospecting and Bait Marketing are both intended to create sales opportunities. Direct prospecting is a way to reach buyers. Bait Marketing is a method for giving those buyers a...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why Bait Marketing Works With Your MVP Bait Marketing is designed to give the buyer a financially relevant reason to care before a sales conversation begins. Your Monetized Value Proposition, or MVP, gives that invitation substance: an estimate of the financial...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
“Nothing happens until a sale is made.” Thomas Watson, Sr. — President of IBM, 1914 – 1956 How Bait Marketing Can Make Selling Feel Natural A clear pitch helps, but a productive sales conversation also needs a buyer with a reason to care....
by T. Sean Teague | May 19, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Interest drives demand for technology When it comes to selling technology, both accuracy and interest are important factors to consider. While accuracy ensures that the technology meets the needs of the customers, interest helps generate attention, curiosity,...
by T. Sean Teague | Apr 18, 2023 | Business, Technology
Cybersecurity hacks and their cost Many countries and professional hacking industries are actively seeking to attack you. You can’t ignore the risk of ransomware, phishing, brute force, DDoS, password attacks, and a host of other everyday improving hacking strategies...
by T. Sean Teague | Apr 14, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Want, Need or Required – Creating Demand for Technology. A company’s motivation to purchase technology is found in 3 areas: Want- the product or service allows the prospect to exploit their advantage in the market. Need- the product or service allows the...
by T. Sean Teague | Apr 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
The rise of ChatGP and Digital Business The 90s are over and the race to build powerful websites in the .com age is no longer a priority or differentiator; no business today in the B2B buys strictly from websites. While technology in the late 90s was seen as a...
by T. Sean Teague | Mar 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
Nothing Happens Until A Sale Is Made Thomas Watson, Sr. President of IBM from 1914 to 1956, coined this expression. He knew what he was talking about. Selling technology in the first half of the twenty century, before the moon landing in 1969, was not an easy sale...
