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What is the Holy Trinity of Digital Business

by T. Sean Teague | Feb 28, 2023 | Business, Lead Generation, marketing technology sales

What is the Holy Trinity of Digital Business? The holy trinity of Digital Business is security, automation, and integration that provide growth, profit, and sustainability.  Digital Business is about leveraging expanding data, and the holy trinity of security,...

The SMB Market for Technology Buyers using Curiosity Personas for Bait Marketing

by T. Sean Teague | Feb 17, 2023 | Lead Generation, marketing technology sales, Technology

Cash, Customers, and Credit- Creating Demand for Non- Technical Buyers. Technology in the SMB is sold as either want, need, or required: Want; the product or service allows the prospect to exploit advantages in the market. Need; the product or service allows the...

Influence: A comparison of Direct Sales and Bait Marketing using curiosity to motivate buying behavior for technology.

by T. Sean Teague | Aug 26, 2021 | Business, marketing technology sales, Technology, Technology Marketing

Influence: A comparison of Direct Sales and Bait Marketing using curiosity to motivate buying behavior for technology. Direct Sales require force to overcome Prospect inertia to create awareness, consideration, purpose, and value in the mind of the Prospect. All four...

Coffee, Tea or Bait Marketing

by T. Sean Teague | May 28, 2021 | marketing technology sales, Technology, Technology Marketing

Coffee, Tea or Bait Marketing Bait Marketing is more effective than PPC, SEO, and Sales Reps because curiosity does the prospecting, qualifying, contact, scheduling, and presales for you! Pay for Click is expensive and wasteful; estimates are as high as 52% of digital...

The 5-Dimensional Curiosity Scale

by T. Sean Teague | Apr 23, 2021 | Business, marketing technology sales, Technology Marketing

The 5-Dimensional Curiosity Scale Revised (5DCR) This may be the most important report you will read on the fundamental human motivation of curiosity, and how curiosity may be used to motivate goal-oriented behavior. Curiosity is the interest, attention and attraction...

The Benefit of Curiosity In The Workplace

by T. Sean Teague | Apr 9, 2021 | Business, Technology Marketing

Curiosity in the Workplace This is the latest research on the benefit of Curiosity in the workplace. In 2019 Todd B Kashdan, Ph.D. Clinical Psychologist and other noted scientist released their research in: Curiosity has comprehensive benefits in the workplace:...

The Bait Marketing Concept

by T. Sean Teague | Mar 23, 2021 | marketing technology sales, Technology, Technology Marketing

The Bait Marketing Concept   The secret to technology business growth at scale is to use Bait Marketing to monetize. your value proposition and circulate it through digital media wrapped in lucrative language your prospect can’t refuse as value interest.  The...

Show Them Your Figure! Show Them Your MVP!

by T. Sean Teague | Feb 12, 2021 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing

Show Them Your Muscles!  Flex Your MVP!   Are you worried about where your next customer is coming from? The secret to technology business growth at scale is to monetize your value proposition and circulate it through digital media, wrapped in lucrative language your...

This is the Bait Marketing Market

by T. Sean Teague | Jan 31, 2021 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing

This Is The Bait Marketing Market The SMB Technology Market Segment (SMBTMS), for purposes of Bait Marketing, is businesses that are less than $50 million in revenue and fewer than 250 employees.  This segment exists because buyers and sellers exchange on the net...

Bait Marketing Overview

by T. Sean Teague | Jan 16, 2021 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing

Bait Marketing Overview The secret to business growth at scale is to use Bait Marketing to monetize your value proposition and circulate it through digital media, wrapped in lucrative language your prospect can’t refuse.  The result is more naturally-attracted...
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