by T. Sean Teague | May 19, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Interest drives demand for technology When it comes to selling technology, both accuracy and interest are important factors to consider. While accuracy ensures that the technology meets the needs of the customers, interest helps generate attention, curiosity,...
by T. Sean Teague | Apr 18, 2023 | Business, Technology
Cybersecurity hacks and their cost Many countries and professional hacking industries are actively seeking to attack you. You can’t ignore the risk of ransomware, phishing, brute force, DDoS, password attacks, and a host of other everyday improving hacking strategies...
by T. Sean Teague | Apr 14, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Want, Need or Required – Creating Demand for Technology. A company’s motivation to purchase technology is found in 3 areas: Want- the product or service allows the prospect to exploit their advantage in the market. Need- the product or service allows the...
by T. Sean Teague | Feb 17, 2023 | Lead Generation, marketing technology sales, Technology
Cash, Customers, and Credit- Creating Demand for Non- Technical Buyers. Technology in the SMB is sold as either want, need, or required: Want; the product or service allows the prospect to exploit advantages in the market. Need; the product or service allows the...
by T. Sean Teague | Aug 26, 2021 | Business, marketing technology sales, Technology, Technology Marketing
Influence: A comparison of Direct Sales and Bait Marketing using curiosity to motivate buying behavior for technology. Direct Sales require force to overcome Prospect inertia to create awareness, consideration, purpose, and value in the mind of the Prospect. All four...
by T. Sean Teague | May 28, 2021 | marketing technology sales, Technology, Technology Marketing
Coffee, Tea or Bait Marketing Bait Marketing is more effective than PPC, SEO, and Sales Reps because curiosity does the prospecting, qualifying, contact, scheduling, and presales for you! Pay for Click is expensive and wasteful; estimates are as high as 52% of digital...
