When it comes to selling technology, both accuracy and interest are important factors to consider. While accuracy ensures that the technology meets the needs of the customers, interest helps generate attention, curiosity, excitement, and engagement around the product.

By focusing on being interesting first, marketers can employ various strategies to engage potential customers effectively.  By doing so, they can create a buzz, generate curiosity, and ultimately increase the likelihood of customer engagement and purchase decisions by highlighting the benefits and value that the technology brings.

While accuracy remains crucial for building trust and delivering on customer expectations, capturing and maintaining interest first is vital for successful technology sales growth. In today’s fast-paced and competitive market, countless innovative products and solutions are vying for attention. Simply presenting accurate information about your company and technology will not be sufficient to create interest enough to grow your technology company.

You can also see what Bait Marketing interest can do for your sales here.