by T. Sean Teague | May 19, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Interest drives demand for technology When it comes to selling technology, both accuracy and interest are important factors to consider. While accuracy ensures that the technology meets the needs of the customers, interest helps generate attention, curiosity,...
by T. Sean Teague | Apr 24, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Value Drives Demand Every digital marketing campaign has two essential components: the wrapper and the value. While the wrapper may seem like the easier part of the equation, such as crafting an eye-catching email subject or attention-grabbing ad claim, the real value...
by T. Sean Teague | Apr 18, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Bait Marketing Drives Demand The 5 Principles of Bait Marketing: Interest is key: 90% of selling is about generating interest. Without interest, you can’t win business. Be interesting, not just accurate: Being interesting motivates behavior, whereas...
by T. Sean Teague | Apr 14, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Want, Need or Required – Creating Demand for Technology. A company’s motivation to purchase technology is found in 3 areas: Want- the product or service allows the prospect to exploit their advantage in the market. Need- the product or service allows the...
by T. Sean Teague | Apr 13, 2023 | Business, Technology Marketing
“Nothing happens until a sale is made.” Thomas Watson, Sr. — President of IBM, 1914 – 1956 Mr. Watson knew what he was talking about. Selling technology in the first half of the twentieth century, before the moon landing in 1969, was not an...
by T. Sean Teague | Apr 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
The rise of ChatGP and Digital Business The 90s are over and the race to build powerful websites in the .com age is no longer a priority or differentiator; no business today in the B2B buys strictly from websites. While technology in the late 90s was seen as a...
