by T. Sean Teague | Apr 14, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Want, Need or Required – Creating Demand for Technology. A company’s motivation to purchase technology is found in 3 areas: Want- the product or service allows the prospect to exploit their advantage in the market. Need- the product or service allows the...
by T. Sean Teague | Apr 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
The rise of ChatGP and Digital Business The 90s are over and the race to build powerful websites in the .com age is no longer a priority or differentiator; no business today in the B2B buys strictly from websites. While technology in the late 90s was seen as a...
by T. Sean Teague | Mar 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
Nothing Happens Until A Sale Is Made Thomas Watson, Sr. President of IBM from 1914 to 1956, coined this expression. He knew what he was talking about. Selling technology in the first half of the twenty century, before the moon landing in 1969, was not an easy sale...
by T. Sean Teague | Aug 26, 2021 | Business, marketing technology sales, Technology, Technology Marketing
Influence: A comparison of Direct Sales and Bait Marketing using curiosity to motivate buying behavior for technology. Direct Sales require force to overcome Prospect inertia to create awareness, consideration, purpose, and value in the mind of the Prospect. All four...
by T. Sean Teague | May 28, 2021 | marketing technology sales, Technology, Technology Marketing
Coffee, Tea or Bait Marketing Bait Marketing is more effective than PPC, SEO, and Sales Reps because curiosity does the prospecting, qualifying, contact, scheduling, and presales for you! Pay for Click is expensive and wasteful; estimates are as high as 52% of digital...
by T. Sean Teague | Apr 23, 2021 | Business, marketing technology sales, Technology Marketing
The 5-Dimensional Curiosity Scale Revised (5DCR) This may be the most important report you will read on the fundamental human motivation of curiosity, and how curiosity may be used to motivate goal-oriented behavior. Curiosity is the interest, attention and attraction...
