by T. Sean Teague | May 20, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why the Wrapper Isn’t the Prize Most companies spend their energy on the wrapper — the headline, the pitch deck, the campaign. Bait Marketing starts somewhere else: with the prize. If you haven’t read The 5 Principles of Bait Marketing, that’s where the full...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Direct Prospecting vs Bait Marketing Bait Marketing Starts With Buyer Curiosity Direct prospecting and Bait Marketing are both intended to create sales opportunities, but they begin from very different places. Direct prospecting starts with the seller’s need for...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why Bait Marketing Works With Your MVP Bait Marketing works because it gives the buyer a reason to care before a sales conversation begins. Your Monetized Value Proposition, or MVP, makes that possible. It turns your value into something the buyer can see, question,...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
“Nothing happens until a sale is made.” Thomas Watson, Sr. — President of IBM, 1914 – 1956 Bait Marketing Makes Selling Feel Natural Selling does not become natural because the seller has a better pitch. Selling becomes natural when the buyer...
by T. Sean Teague | Apr 18, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Bait Marketing Drives Demand Bait Marketing is a lead-generation system built on a simple idea: buyers act when they discover something financially relevant that they did not previously recognize. Most marketing attempts to create growth by interrupting people,...
