The 5 Principles of Bait Marketing:

1. Interest is key: 90% of selling is about generating interest.          Without interest, you can’t win business.
2. Be interesting, not just accurate: Being interesting motivates behavior, whereas accuracy does not necessarily have the same impact.
3. Value creates interest: Personal value is a key factor in creating interest.
4. Interest triggers curiosity: Personal curiosity is a powerful motivator for behavior.
5. Curiosity creates demand: Personal curiosity-driven behavior can be influenced to make decisions in your favor.

In every buyer, there is a personal curiosity waiting to be triggered by personal value. This curiosity-driven behavior can be influenced to make decisions in your favor. Curiosity is the driving force behind video games, game theory, artificial intelligence, and machine learning because they are based on the predictable human behavior of satisfying curiosity, which is a powerful basic human motivation that cannot be ignored and is predictable by past behaviors, demographics, and social context.