by T. Sean Teague | May 19, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Interest drives demand for technology When it comes to selling technology, both accuracy and interest are important factors to consider. While accuracy ensures that the technology meets the needs of the customers, interest helps generate attention, curiosity,...
by T. Sean Teague | Apr 18, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Bait Marketing Drives Demand Bait Marketing is a lead-generation approach built on a simple idea: discovering financially relevant value gives buyers a reason to investigate. It starts with a business outcome the buyer cares about and makes the potential value visible...
by T. Sean Teague | Apr 18, 2023 | Business, Technology
Cybersecurity hacks and their cost Many countries and professional hacking industries are actively seeking to attack you. You can’t ignore the risk of ransomware, phishing, brute force, DDoS, password attacks, and a host of other everyday improving hacking strategies...
by T. Sean Teague | Apr 14, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Want, Need or Required – Creating Demand for Technology. A company’s motivation to purchase technology is found in 3 areas: Want- the product or service allows the prospect to exploit their advantage in the market. Need- the product or service allows the...
by T. Sean Teague | Apr 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
The rise of ChatGP and Digital Business The 90s are over and the race to build powerful websites in the .com age is no longer a priority or differentiator; no business today in the B2B buys strictly from websites. While technology in the late 90s was seen as a...
