by T. Sean Teague | May 20, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why the Wrapper Isn’t the Prize Most companies spend their energy on the wrapper — the headline, the pitch deck, the campaign. Bait Marketing starts somewhere else: with the prize. If you haven’t read The 5 Principles of Bait Marketing, that’s where the full...
by T. Sean Teague | May 19, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Interest drives demand for technology When it comes to selling technology, both accuracy and interest are important factors to consider. While accuracy ensures that the technology meets the needs of the customers, interest helps generate attention, curiosity,...
by T. Sean Teague | Apr 18, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Bait Marketing Drives Demand Bait Marketing is a lead-generation system built on a simple idea: buyers act when they discover something financially relevant that they did not previously recognize. Most marketing attempts to create growth by interrupting people,...
by T. Sean Teague | Apr 14, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Want, Need or Required – Creating Demand for Technology. A company’s motivation to purchase technology is found in 3 areas: Want- the product or service allows the prospect to exploit their advantage in the market. Need- the product or service allows the...
