by T. Sean Teague | May 20, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why the Wrapper Isn’t the Prize It is easy to spend your marketing energy on the wrapper — the headline, the pitch deck, the campaign. Bait Marketing starts somewhere else: with the prize. If you haven’t read The 5 Principles of Bait Marketing, that’s where the...
by T. Sean Teague | May 19, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Interest drives demand for technology When it comes to selling technology, both accuracy and interest are important factors to consider. While accuracy ensures that the technology meets the needs of the customers, interest helps generate attention, curiosity,...
by T. Sean Teague | Apr 18, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Bait Marketing Drives Demand Bait Marketing is a lead-generation approach built on a simple idea: discovering financially relevant value gives buyers a reason to investigate. It starts with a business outcome the buyer cares about and makes the potential value visible...
by T. Sean Teague | Apr 14, 2023 | Business, marketing technology sales, Technology, Technology Marketing
Want, Need or Required – Creating Demand for Technology. A company’s motivation to purchase technology is found in 3 areas: Want- the product or service allows the prospect to exploit their advantage in the market. Need- the product or service allows the...
