by T. Sean Teague | Mar 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
Nothing Happens Until A Sale Is Made Thomas Watson, Sr. President of IBM from 1914 to 1956, coined this expression. He knew what he was talking about. Selling technology in the first half of the twenty century, before the moon landing in 1969, was not an easy sale...
by T. Sean Teague | Aug 26, 2021 | Business, marketing technology sales, Technology, Technology Marketing
Influence: A comparison of Direct Sales and Bait Marketing using curiosity to motivate buying behavior for technology. Direct Sales require force to overcome Prospect inertia to create awareness, consideration, purpose, and value in the mind of the Prospect. All four...
by T. Sean Teague | May 28, 2021 | marketing technology sales, Technology, Technology Marketing
Coffee, Tea or Bait Marketing Bait Marketing is more effective than PPC, SEO, and Sales Reps because curiosity does the prospecting, qualifying, contact, scheduling, and presales for you! Pay for Click is expensive and wasteful; estimates are as high as 52% of digital...
by T. Sean Teague | Apr 23, 2021 | Business, marketing technology sales, Technology Marketing
The 5-Dimensional Curiosity Scale Revised (5DCR) This may be the most important report you will read on the fundamental human motivation of curiosity, and how curiosity may be used to motivate goal-oriented behavior. Curiosity is the interest, attention and attraction...
by T. Sean Teague | Apr 9, 2021 | Business, Technology Marketing
Curiosity in the Workplace This is the latest research on the benefit of Curiosity in the workplace. In 2019 Todd B Kashdan, Ph.D. Clinical Psychologist and other noted scientist released their research in: Curiosity has comprehensive benefits in the workplace:...
by T. Sean Teague | Mar 23, 2021 | marketing technology sales, Technology, Technology Marketing
The Bait Marketing Concept The secret to technology business growth at scale is to use Bait Marketing to monetize. your value proposition and circulate it through digital media wrapped in lucrative language your prospect can’t refuse as value interest. The...
