by T. Sean Teague | Nov 12, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
Why Direct Prospecting Won’t Grow Your Technology Business ring a Sales Executive to create interest for your company without a monetized value proposition is a waste of time and a proven failure. Why? Because direct prospecting to create interest for...
by T. Sean Teague | Nov 9, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Four Reasons To Consider Buying Technology From Indian Companies 1. India has one of the most highly-educated work forces. The Indian Institute of Technology is one example why. 2. English is the primary spoken and written business language, although cultural...
by T. Sean Teague | Nov 2, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Product Marketing vs Service Marketing If you are describing your service as a product, you are rendering your services valueless, because services are valued, not described. What is the value of your service? Product Marketing...
by T. Sean Teague | Oct 28, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Services Are Valued, Not Described The key to selling technology services is to demonstrate the value of the service. Determining the value of service isn’t new but monetizing that value is. The US technology market is generally a Product Marketing society...
by T. Sean Teague | Oct 24, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
Marketing Leads Sales Marketing Leads Sales – Monetize your value proposition to close more business. Technology companies must monetize their value proposition to grow their business naturally at scale. This isn’t a difficult proposition or radical thought...
by T. Sean Teague | Oct 13, 2020 | Business, Technology, Technology Marketing
Humanovate Is The Digital Innovation Prescription to the Covid-19 Business Condition I wrote an article earlier this year at the beginning of the Covid-19 pandemic entitled “The Past is The Past and We Can’t Go Back – We Must Move Forward.” In that article I...
