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How Do You Catch Something You Can’t See? Bait Marketing!

by T. Sean Teague | Nov 16, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing

How Do You Catch Something You Can’t See?  Bait Marketing! How do you catch something you can’t see?  Technology companies must implement Bait Marketing to grow their companies at scale. The traditional technology sales approach of direct prospecting is a dismal...

Technology is Good – and Good For You

by T. Sean Teague | Nov 14, 2020 | marketing technology sales, Technology, Technology Marketing

Technology is Good – And Good For You   Technology is good.  Technology is responsible for improving business and the lives of countless people by delivering improvements that are realized through better health, greater access, more customers, and increased...

Why Direct Prospecting Won’t Grow Your Technology Business

by T. Sean Teague | Nov 12, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing

Why Direct Prospecting Won’t Grow Your Technology Business   ring a Sales Executive to create interest for your company without a monetized value proposition is a waste of time and a proven failure.  Why?  Because direct prospecting to create interest for...

Four Reasons Why US Companies Should Consider Buying Technology From Indian Companies

by T. Sean Teague | Nov 9, 2020 | Business, marketing technology sales, Technology, Technology Marketing

Four Reasons To  Consider Buying Technology From Indian Companies    1.  India has one of the most highly-educated work forces.  The Indian Institute of Technology is one example why.   2.  English is the primary spoken and written business language, although cultural...

Product Marketing vs Service Marketing

by T. Sean Teague | Nov 2, 2020 | Business, marketing technology sales, Technology, Technology Marketing

Product Marketing vs Service Marketing    If you are describing your service as a product, you are rendering your services valueless, because services are valued, not described.                                  What is the value of your service? Product Marketing...
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