by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Direct Prospecting vs Bait Marketing Bait Marketing Starts With Buyer Curiosity Direct prospecting and Bait Marketing are both intended to create sales opportunities, but they begin from very different places. Direct prospecting starts with the seller’s need for...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why Bait Marketing Works With Your MVP Bait Marketing works because it gives the buyer a reason to care before a sales conversation begins. Your Monetized Value Proposition, or MVP, makes that possible. It turns your value into something the buyer can see, question,...
by T. Sean Teague | Feb 28, 2023 | Business, Lead Generation, marketing technology sales
What is the Holy Trinity of Digital Business? The holy trinity of Digital Business is security, automation, and integration that provide growth, profit, and sustainability. Digital Business is about leveraging expanding data, and the holy trinity of security,...
by T. Sean Teague | Nov 16, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
How Do You Catch Something You Can’t See? Bait Marketing! How do you catch something you can’t see? Technology companies must implement Bait Marketing to grow their companies at scale. The traditional technology sales approach of direct prospecting is a dismal...
by T. Sean Teague | Nov 2, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Product Marketing vs Service Marketing If you are describing your service as a product, you are rendering your services valueless, because services are valued, not described. What is the value of your service? Product Marketing...
