Every digital marketing campaign has two essential components: the wrapper and the value. While the wrapper may seem like the easier part of the equation, such as crafting an eye-catching email subject or attention-grabbing ad claim, the real value lies in the prize – your monetized value proposition. This proposition is the essence of your business and how you drive demand, and no marketing company can determine it for you. If you don’t know your value proposition, neither will your prospects, and no amount of marketing gimmicks or merchandising can make up for a lack of value.

To be successful with digital marketing, it’s important to offer value to your audience. Instead of relying on statistics to drive interest, focus on curiosity, which is four times more effective in converting and closing new business.

By showcasing your monetized value proposition, you create curiosity and revenue because you can’t close what they don’t know.