by T. Sean Teague | Sep 5, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
The Case For Bait Marketing Using Your MVP Implement Bait Marketing using your monetized value proposition (MVP) to grow your technology company at scale and maximize your exit valuation. Technology is good: The value of technology to improve company fortunes, to...
by T. Sean Teague | Sep 1, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
Bait Marketing With MVP Advantages A company’s motivation to purchase technology is generally found in 3 areas: Want: the product or service allows the prospect to exploit advantages in the market Need: the product or service allows the prospect to reduce cost or...
by T. Sean Teague | Feb 19, 2015 | Technology Marketing
Much like the ever-changing persona landscape [link], content marketing changes each year to grow and keep up with target markets and consumer mindset. Get a head start on the competition and make the most of your marketing efforts with content that is relevant and...
by T. Sean Teague | Mar 6, 2014 | Technology Marketing
Email Marketers… Use Known Customers Who Opt In. Use a Validation Service for Accurate Results Use services like Data Validator to clean your lists and make sure they are as up to date as possible. Having an up to date email list is one of the most important steps to...
