by T. Sean Teague | Nov 2, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Product Marketing vs Service Marketing If you are describing your service as a product, you are rendering your services valueless, because services are valued, not described. What is the value of your service? Product Marketing...
by T. Sean Teague | Oct 28, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Services Are Valued, Not Described The key to selling technology services is to demonstrate the value of the service. Determining the value of service isn’t new but monetizing that value is. The US technology market is generally a Product Marketing society...
by T. Sean Teague | Oct 24, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
Marketing Leads Sales Marketing Leads Sales – Monetize your value proposition to close more business. Technology companies must monetize their value proposition to grow their business naturally at scale. This isn’t a difficult proposition or radical thought...
by T. Sean Teague | Oct 13, 2020 | Business, Technology, Technology Marketing
Humanovate Is The Digital Innovation Prescription to the Covid-19 Business Condition I wrote an article earlier this year at the beginning of the Covid-19 pandemic entitled “The Past is The Past and We Can’t Go Back – We Must Move Forward.” In that article I...
by T. Sean Teague | Sep 20, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Tectonic Shift: The Past is The Past and We Can’t Go Back There is a tectonic shift in worldwide commerce and that shift is a result of Covid-19. Covid-19 has driven industry, companies, and customers out of businesses and out of their work locations. How do...
by T. Sean Teague | Sep 9, 2020 | Business, marketing technology sales, Technology, Technology Marketing
What is Digital Transformation Anyway and Where Do I Start? I work with many SMB companies that are not against digital transformation; in fact, they are for it and see technology as the logical solution to commerce distancing. The issue for these SMBs, due to their...
