by T. Sean Teague | May 20, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Monetized Value Creates Demand Most companies try to create demand by describing what they sell. They explain services, list features, promote benefits, and ask buyers to take the next step. The problem is that buyers rarely act because a company described itself...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Direct Prospecting vs Bait Marketing Bait Marketing Starts With Buyer Curiosity Direct prospecting and Bait Marketing are both intended to create sales opportunities, but they begin from very different places. Direct prospecting starts with the seller’s need for...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why Bait Marketing Works With Your MVP Bait Marketing works because it gives the buyer a reason to care before a sales conversation begins. Most companies try to generate leads by explaining what they sell. They describe services, promote features, make claims, and...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
“Nothing happens until a sale is made.” Thomas Watson, Sr. — President of IBM, 1914 – 1956 Bait Marketing Makes Selling Feel Natural Selling does not become natural because the seller has a better pitch. Selling becomes natural when the buyer...
by T. Sean Teague | Apr 18, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Bait Marketing Drives Demand Bait Marketing is a lead-generation system built on a simple idea: buyers act when they discover something financially relevant that they did not previously recognize. Most marketing attempts to create growth by interrupting people,...
by T. Sean Teague | Apr 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
The rise of ChatGP and Digital Business The 90s are over and the race to build powerful websites in the .com age is no longer a priority or differentiator; no business today in the B2B buys strictly from websites. While technology in the late 90s was seen as a...
