by T. Sean Teague | May 20, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why the Wrapper Isn’t the Prize It is easy to spend your marketing energy on the wrapper — the headline, the pitch deck, the campaign. Bait Marketing starts somewhere else: with the prize. If you haven’t read The 5 Principles of Bait Marketing, that’s where the...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Direct Prospecting vs Bait Marketing Bait Marketing Starts With Buyer Curiosity Direct prospecting and Bait Marketing are both intended to create sales opportunities. Direct prospecting is a way to reach buyers. Bait Marketing is a method for giving those buyers a...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why Bait Marketing Works With Your MVP Bait Marketing is designed to give the buyer a financially relevant reason to care before a sales conversation begins. Your Monetized Value Proposition, or MVP, gives that invitation substance: an estimate of the financial...
by T. Sean Teague | May 19, 2023 | Business, Lead Generation, marketing technology sales
What Technology Should Your Business Buy? You have seen what better business performance could be worth. More revenue. Lower costs. Greater profit. The next question is practical: What technology should I buy to get there? Start with the business you want to build:...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
“Nothing happens until a sale is made.” Thomas Watson, Sr. — President of IBM, 1914 – 1956 How Bait Marketing Can Make Selling Feel Natural A clear pitch helps, but a productive sales conversation also needs a buyer with a reason to care....
