by T. Sean Teague | Aug 26, 2021 | Business, marketing technology sales, Technology, Technology Marketing
Influence: A comparison of Direct Sales and Bait Marketing using curiosity to motivate buying behavior for technology. Direct Sales require force to overcome Prospect inertia to create awareness, consideration, purpose, and value in the mind of the Prospect. All four...
by T. Sean Teague | Nov 23, 2020 | Business, marketing technology sales, Technology, Technology Marketing
Monetize Your Value Proposition to Grow Your Business I have been selling tomorrow’s technology today for over 30 years. The key thing I’ve learned in marketing and selling technology is that technology solution companies must personally monetize their value...
by T. Sean Teague | Nov 22, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
MVP – Monetized Value Proposition Why do good technology companies suffer with poor sales? The demand for technology has never been greater, but still most technology companies suffer with slow growth and too few customers. Why? The answer is simple: They are...
by T. Sean Teague | Nov 16, 2020 | Business, Lead Generation, marketing technology sales, Technology, Technology Marketing
How Do You Catch Something You Can’t See? Bait Marketing! How do you catch something you can’t see? Technology companies must implement Bait Marketing to grow their companies at scale. The traditional technology sales approach of direct prospecting is a dismal...
by T. Sean Teague | Oct 13, 2020 | Business, Technology, Technology Marketing
Humanovate Is The Digital Innovation Prescription to the Covid-19 Business Condition I wrote an article earlier this year at the beginning of the Covid-19 pandemic entitled “The Past is The Past and We Can’t Go Back – We Must Move Forward.” In that article I...
