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What is the Holy Trinity of Digital Business

by T. Sean Teague | Feb 28, 2023 | Business, Lead Generation, marketing technology sales

What is the Holy Trinity of Digital Business? The holy trinity of Digital Business is security, automation, and integration that provide growth, profit, and sustainability.  Digital Business is about leveraging expanding data, and the holy trinity of security,...

The SMB Market for Technology Buyers using Curiosity Personas for Bait Marketing

by T. Sean Teague | Feb 17, 2023 | Lead Generation, marketing technology sales, Technology

Cash, Customers, and Credit- Creating Demand for Non- Technical Buyers. Technology in the SMB is sold as either want, need, or required: Want; the product or service allows the prospect to exploit advantages in the market. Need; the product or service allows the...

Create Demand – Don’t Hope For It

by T. Sean Teague | Dec 4, 2020 | Business, marketing technology sales, Technology, Technology Marketing

Create Demand – Don’t Hope For It!  Technology companies can’t afford to wait for prospects to “find” or call them; there isn’t enough differentiation in technology services, or the prospect’s understanding of your services, to create demand...