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What Technology Should Your Business Buy?

by T. Sean Teague | May 19, 2023 | Business, Lead Generation, marketing technology sales

What Technology Should Your Business Buy? You have seen what better business performance could be worth. More revenue. Lower costs. Greater profit. The next question is practical: What technology should I buy to get there? Start with the business you want to build:...

The SMB Market for Technology Buyers using Curiosity Personas for Bait Marketing

by T. Sean Teague | Feb 17, 2023 | Lead Generation, marketing technology sales, Technology

Cash, Customers, and Credit- Creating Demand for Non- Technical Buyers. Technology in the SMB is sold as either want, need, or required: Want; the product or service allows the prospect to exploit advantages in the market. Need; the product or service allows the...

Create Demand – Don’t Hope For It

by T. Sean Teague | Dec 4, 2020 | Business, marketing technology sales, Technology, Technology Marketing

Create Demand – Don’t Hope For It!  Technology companies can’t afford to wait for prospects to “find” or call them; there isn’t enough differentiation in technology services, or the prospect’s understanding of your services, to create demand...