by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
Why Bait Marketing Works With Your MVP Bait Marketing is designed to give the buyer a financially relevant reason to care before a sales conversation begins. Your Monetized Value Proposition, or MVP, gives that invitation substance: an estimate of the financial...
by T. Sean Teague | May 19, 2023 | Bait Marketing, Lead Generation, Technology Marketing
“Nothing happens until a sale is made.” Thomas Watson, Sr. — President of IBM, 1914 – 1956 How Bait Marketing Can Make Selling Feel Natural A clear pitch helps, but a productive sales conversation also needs a buyer with a reason to care....
by T. Sean Teague | Apr 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
The rise of ChatGP and Digital Business The 90s are over and the race to build powerful websites in the .com age is no longer a priority or differentiator; no business today in the B2B buys strictly from websites. While technology in the late 90s was seen as a...
by T. Sean Teague | Mar 5, 2023 | Lead Generation, marketing technology sales, Technology Marketing
Nothing Happens Until A Sale Is Made Thomas Watson, Sr. President of IBM from 1914 to 1956, coined this expression. He knew what he was talking about. Selling technology in the first half of the twenty century, before the moon landing in 1969, was not an easy sale...
by T. Sean Teague | May 28, 2021 | marketing technology sales, Technology, Technology Marketing
Coffee, Tea or Bait Marketing Bait Marketing is more effective than PPC, SEO, and Sales Reps because curiosity does the prospecting, qualifying, contact, scheduling, and presales for you! Pay for Click is expensive and wasteful; estimates are as high as 52% of digital...
