Bait Marketing is a inbound sales strategy that motivates intrinsic buying behavior

Bait Marketing uses your monetized value proposition (MVP) message to create curiosity and motivate buying behavior.

Because Bait Marketing is based on the value of your MVP, Bait Marketing has the highest interest to your prospect and the broadest appeal to the market.

Bait Marketing is sent through digital marketing channels in curiously smart messaging and curiosity does the selling for you.

With Bait Marketing the Prospect is effectively selling to himself!

The compiled results are based on Google, Microsoft, and Gartner for new customer acquisition for your industry and company size.
By answering these basic sales questions you can see what Bait Marketing can do for your business to catch more customers at scale.

What is your annual revenue?

2,000,000

“What is your annual revenue?”(Required)

What industry are you in?

This helps us calculate realistic improvements based on industry-specific benchmarks.

How many customers did you close last year?(Required)

What is your average % of won to proposed business?(Required)

Please enter a number from 1 to 100.

What is your average new customer first purchase amount?(Required)

Please enter a number from 2500 to 100000.

What is the lifetime value of a new customer worth to you?(Required)

Please enter a number from 50000 to 20000000.

Expected New Customers

“Industry-Expected Customers at Your Close Rate”

SG&A Percent by Industry

Baseline percentage of SG&A costs by industry. Used to calculate current-state operating margins before applying improvements.

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SGA Percent – Other

SGA_Other

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SGA Percent – Construction

SGA_Construction

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SGA Percent – Healthcare

SGA_Healthcare

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SGA Percent – Financial Services

SGA_Financial

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SGA Percent – Professional Services

SGA_Professional

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SGA Percent – Education

SGA_Education

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SGA Percent – Retail

SGA_Retail

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SGA Percent – Manufacturing

SGA_Manufacturing

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SGA Percent – Real Estate

SGA_RealEstate

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SGA Percent – Nonprofit

SGA_Nonprofit

SG&A Savings Percent by Industry

Estimated improvement in SG&A costs from technology modernization. Applied against baseline to forecast operational savings.

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SGA Savings Percent – Other

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SGA Savings Percent – Construction

SGA_Savings_Construction

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SGA Savings Percent – Healthcare

SGA Savings Percent – Healthcare

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SGA Savings Percent – Financial Services

SGA_Savings_Financial

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SGA Savings Percent – Professional Services

SGA_Savings_Professional

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SGA Savings Percent – Education

SGA_Savings_Education

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SGA Savings Percent – Retail

SGA_Savings_Retail

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SGA Savings Percent – Manufacturing

SGA_Savings_Manufacturing

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SGA Savings Percent – Real Estate

SGA_Savings_RealEstate

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SGA Savings Percent – Nonprofit

SGA_Savings_Nonprofit

COGS Percent by Industry

Baseline percentage of COGS by industry. Used to calculate current cost structure before applying efficiency gains.

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COGS Percent – Other

COGS_Other

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COGS Percent – Construction

COGS_Construction

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COGS Percent – Healthcare

COGS_Healthcare

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COGS Percent – Financial Services

COGS_Financial

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COGS Percent – Professional Services

COGS_Professional

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COGS Percent – Education

COGS_Education

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COGS Percent – Retail

COGS_Retail

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COGS Percent – Manufacturing

COGS Percent – Manufacturing

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COGS Percent – Real Estate

COGS_RealEstate

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COGS Percent – Nonprofit

COGS_Nonprofit

COGS Savings Percent by Industry

Estimated reduction in COGS from technology efficiencies. Applied against baseline to forecast cost savings.

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COGS Savings Percent – Other

COGS_Savings_Other

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COGS Savings Percent – Construction.

COGS_Savings_Construction

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COGS Savings Percent – Healthcare

COGS_Savings_Healthcare

This field is hidden when viewing the form

COGS Savings Percent – Financial Services

COGS_Savings_Financial

This field is hidden when viewing the form

COGS Savings Percent – Professional Services

COGS_Savings_Professional

This field is hidden when viewing the form

COGS Savings Percent – Education

COGS_Savings_Education

This field is hidden when viewing the form

COGS Savings Percent – Retail

COGS_Savings_Retail

This field is hidden when viewing the form

COGS Savings Percent – Manufacturing

COGS_Savings_Manufacturing

This field is hidden when viewing the form

COGS Savings Percent – Real Estate

COGS_Savings_RealEstate

This field is hidden when viewing the form

COGS Savings Percent – Nonprofit.

COGS_Savings_Nonprofit